The Value Of Exceptional Copywriting
The first question that many people ask when they contact us to discuss a new marketing project isn’t about copywriting: it’s “What will it look like?”
But think of your marketing project as someone you meet online for a date. If they’re attractive you might have coffee with them a few times, maybe even drinks. But if their conversation is entirely about their ex-girlfriend, their monster truck or their recovery from alcoholism, chances are you’re going to call it quits pretty quickly.
In other words, looks aren’t everything.
Your copy is your website’s personality.
Copywriting is what engages your customers in a long-term relationship with you.
At DogCat Marketing in Longmont, developing the message and delivering it through compelling, actionable copy is something of a specialty.
Our founder is a genuinely world-class copywriter. Ex-Creative Director of several large advertising agencies, he has won awards such as the UK Business to Business Ad of the Year, and has been the lead writer on brands such as Rolls-Royce Motor Cars, Microsoft in Europe, Pizza Hut, Guinness and Aspen Skiing Company.
Copywriting of that quality doesn’t come cheap. One freelance infomercial from his laptop used to cost his clients upwards of $20,000. Plus a percentage of sales. (Before he realized that writing infomercials made him a soulless monster whose only worth in life was measured in email opens.)
You get his copywriting services included when you work with DogCat Marketing.
That means that your blog posts look as though they’re written for humans… even though every word is chosen to give Google a good reason to index you. It means your home page has a call to action, and a reason to act. It means that your small business gets the same loving wordplay that international banking conglomerates have paid hundreds of thousands of dollars to access.
It means that the social media contagious content marketing strategies that we employ reflect your brand and the real people who are behind it. Instead of sounding like a corporate shill, you’ll be able to express yourself as a member of the community – they may be our words, but it’s your philosophy that comes through in our work.
Copywriting is key to the success of a great marketing campaign. Which is why it pays to work with people who have done it for 25 years, and who know that superior writing is persuasive, engaging, and memorable.
Oooh! Oooh! That’s us!
