This is going to sound pretty challenging. But when you say you’re paying for SEO, what are you paying for?
Be specific. Answer honestly. What EXACTLY are you paying for?
A report? Is the SEO company managing your website? Are they blogging, updating your social media, refreshing pages?
Or are they simply loading keywords in your meta tags? Are they bulk-buying Google ads that they then sell on at a vastly-inflated price? Are they spam link-building?
The sad fact is, you cannot buy search engine optimization as an add-on to your website. It’s either built into the structure and fabric of your site, or it’s a waste of time. Because Google and the other search engines aren’t interested in 2007’s keyword-loading, or 2008’s back-linking (although they love getting paid for ads).
SEO companies prey on the ignorance of the majority of their clients, and they are paid hundreds – sometimes thousands – of dollars, for doing virtually nothing.
SEO services are the modern-day equivalent of snake-oil. Unless they can definitively prove their worth, get rid of them.
Spend your money on something more worthwhile. Like chasing rainbows.