Small Business Tech Reset: What To Keep, Kill, and Fix in 2026
At the beginning of each year, most businesses talk about growth. More traffic. More leads. More revenue. But before investing in new campaigns or tools, it’s worth pausing to ask a simpler question: What actually worked [...]
What The Heck is the Founder Effect?
I'm a bit of a science nerd. Catch me out in public, and if I'm not clacking away on a keyboard or working the day's NYT Crossword, chances are I'll be reading a book on neuroscience or [...]
Everything You Need To Know About Website Security
In a world with millions - perhaps billions - of websites, small business shouldn't have to worry about website security, right? It should only be big companies like Walmart and Microsoft that need to worry about hacks. After [...]
Our Facebook Results: 25% Increase In Business
We know a lot about content creation, and we're using it for small business as well as larger clients. This is what the owner of a local restaurant had to say about our performance after working with [...]
Building A Website Painlessly – DogCat Marketing
Building a website painlessly isn't easy. Chances are you don’t want to pay $25,000 or more for your web design - at least, as a small or medium business. But here’s the kicker – you may not [...]
The Value Of Exceptional Copywriting
The first question that many people ask when they contact us to discuss a new marketing project isn't about copywriting: it's “What will it look like?” But think of your marketing project as someone you meet online for a date. [...]
The 80-20 Rule Of Business
The Pareto Principle, or 80-20 Rule, is well-known to business owners, in practice if not in theory. Simply put, a management consultant named Joseph Juran noticed that an Italian, Vilfredo Pareto, appeared to have stumbled on a fundamental rule of [...]
#69 In The World: Contagious Content Marketing
We recently ranked in the Top 100 Community Pages in the world on Facebook – less than seven months after launching The Longmont Compass. We did it in a small community, with relatively few fans, and with [...]
Let’s Get Real: Social Media Marketing For Beginners
We won’t waste our time trying to convince you that social media marketing is important for a business. If you don’t believe it, we can recommend dozens – maybe hundreds – of articles, studies, and think-pieces that all [...]
