Optimization for Search Engines
We can’t wait until this page can just say, “Maintaining Your Online Presence” BAD
Because that’s what SEO really is these days. Sure, there are things we can do to “SEO your site,” but what it really boils down to is creating a widely usable, secure, and up-to-date website. Well, that, and an active and engaged online presence.
Keyword-stuffing and link-buying just don’t work anymore. And what does will likely change by the time I finish this sentence.
the number of Google searches taking place per second
Get in Contact With Us
DogCat has developed, designed and maintained dozens of sites for small businesses. We work closely with you to deliver just the website you and your business need right now.
We build world-class marketing sites on a small business budget.
Maintaining a High Quality Website
Look, we said it!
First things first: please forget everything you’ve ever heard about SEO. Unless you’re a HUGE fan of Whiteboard Fridays, your idea of what SEO entails probably has something to do with setting keywords and descriptions, and getting your site listed on directories across the web.
Believe me, those things are important, but they’re just two of more than 100 different factors that Google considers when they crawl and index your site. AND they tend to be the most abused.
SEO these days is really about keeping a good online presence. Here’s what we focus on:
Online Presence
Make sure you're everywhere that matters.
After recommendations from friends and family, how do you find the services, restaurants, and media you're looking for? If your answer isn't Facebook or Google, you're truly an anomaly. We make sure all the important online profiles for your type of business are claimed and up-to-date.
Reputation Management
Keep up the conversation.
This term is a magnet for shady practices, but when done legitimately, it makes sure Google, Facebook, and prospective customers know the quality of your work. Some of it at least! Our methods keep the good word up front, and deliver the not-so-good to you for reflection.
Metadata
Old school methods coming correct.
The SEO bubble was built on metadata, which was then endlessly exploited and abused until Google said, "Enough!" Now, some SEOs avoid metadata like the plague. We use it for what it's for: metadata about your website.
Analytics Management
Know where you stand, sit, and leap.
Data is the most precious commodity of the century - at least so far. Your website is collecting data about everyone that visits it, and DogCat knows how to put that data to work to help your site develop and evolve to suit the user.
The Slider Is Not Enough
Search Engine Optimization is seriously complicated stuff. No one outside of Google truly understands it. They can’t! Heck, that algorithm is so sprawling and all-encompassing, there are probably very few people inside Google who understand all of it.
And it’s going to keep on changing, and shifting, and evolving. It would cost a fortune to keep up.
When we work on SEO, we primarily consider a few things:
- Does this page provide valuable and interesting information for visitors?
- How easy is it to navigate and find specific content on your website?
- If someone was seeing your website, or Facebook page, or Google listing for the first time, would they think you had gone out of business?
- Does your website meet the minimum of web standards?
Too many SEOs build their work and services around what Google’s bots are looking for, and we think that’s a fool’s errand. Especially when the alternative is so easy: