Doesn’t content marketing take a lot of work?
Content marketing is just another buzzword.
Actually, for once we disagree. To us, content marketing is the only marketing.
If the purpose of marketing is communication, and if we accept that communication is by nature a two-way street, then content marketing is the means by which your message to your customers and potential clients is repeated, shared, expounded upon and – if you’re lucky – enters their consciousness.
It’s the way they talk back, engage with your brand – or even you, personally – and create a relationship that encourages participation.
In this sense, participation means they become an ambassador, referring your content to others. It means they become a buyer, and share their experiences on review sites and in their interactions with friends and family. It means that they become – ready for this? – loyal.
When communication is simply you talking at a “target audience” as though they were a blank wall, forget about the reciprocity of a relationship.
When you use content marketing to inform, educate, make them laugh, shock them, raise an eyebrow… that’s when you’re creating a lifelong customer.
Yeah. We can help you do that.
We’re at (720) 588-2007.