The first thing many of us do when we come up with a great idea is we rush out and find ourselves a domain name. Often from the Kings of Domain Marketing, GoDaddy. But whether you intend to have the pros build your new site, or you are thinking of it doing it yourself, please…
We recently ranked in the Top 100 Community Pages in the world on Facebook – less than seven months after launching The Longmont Compass. We did it in a small community, with relatively few fans, and with a budget of approximately $11 a day. And we did it all with one singular focus on creating…
We won’t waste our time trying to convince you that social media marketing is important for a business. If you don’t believe it, we can recommend dozens – maybe hundreds – of articles, studies, and think-pieces that all reach the same conclusion: by and large, businesses need to use social media for marketing and advertising. If you’re…
For our newest venture, the Longmont Compass, we knew that our social media had to be spot on. We have seen many media outlets post links to their articles with a bland excerpt, and we have seen the response they receive: minimal. We set out to create an engaging and enjoyable social media presence for…
DogCat Marketing? Why? The simple answer: we like dogs, we like cats, and we like marketing. The longer, conceptual answer has to do with the common assumption that dogs and cats don’t get along well together. But that’s a paradigm we seek to change. We take things that usually don’t work well together, and combine them to…
