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GoDaddy? You’ll Be Crying For Mommy.

The first thing many of us do when we come up with a great idea is we rush out and find ourselves a domain name. Often from the Kings of Domain Marketing, GoDaddy.

But whether you intend to have the pros build your new site, or you are thinking of it doing it yourself, please let us help with a little friendly advice.


GoDaddy is second on our list of incredibly unethical websites. (We’ll get to Yelp later.) Think about some of their practices: they were caught snooping on your searches for a domain name – then buying it themselves, and selling it at a premium when you went back for it. Lovely. If your domain expires, and they see value in it – they have been known to snap it up and sell it back to you after extracting a healthy profit.

Secondly, assuming you are woefully ignorant enough to actually buy a domain from them (for $14.95, instead of the $10 you pay elsewhere) you may as well kiss goodbye to any control you ever thought you had of your domain. They’ll tack on numerous fees and ‘options’ that you don’t need, including one – Domains By Proxy – that is solely designed to make it almost impossible to ever transfer your domain to a reputable registrar. You’ll need an entirely separate login, password and so on – and THEN, they’ll ask for you to scan and send them your driver’s license before they’ll even allow you to unlock your domain name!

Their hosting package is cheap – but you get what you pay for. The Better Business Bureau reports that 78% of customers would not recommend GoDaddy to a friend. I wouldn’t recommend them to the guy who ran over my dog.


Customer Experience Total Customer Reviews
Positive Experience 14
Neutral Experience 7
Negative Experience 154
Total Customer Reviews 175


Speaking of which…

Forget the practical matters for a moment: their CEO shoots elephants. Everyone needs a hobby, right?

And would any woman-owned business want to associate itself with their sexist, man-child advertising? For all we know, Danica Patrick may be a perfectly nice person. But so was the Marlboro Man.

There are so many places to buy a domain where you won’t get completely reamed. Our favorite is because they’re only $10, and they’re easy to transfer.

And then, if it doesn’t work out, at least we don’t have to clean up GoDaddy’s mess when you call us next month…

#69 In The World: Contagious Content Marketing

We recently ranked in the Top 100 Community Pages in the world on Facebook – less than seven months after launching The Longmont Compass.

We did it in a small community, with relatively few fans, and with a budget of approximately $11 a day.

And we did it all with one singular focus on creating contagious content that truly engaged our community – without a single repost, or ha-ha lifted from someone else’s page, or shocking Upworthy piece of clickbait. Well, with ONE shocking Upworthy piece of clickbait, but that was just an experiment.

Contagious content creates value.

In a marketplace lacking in trust, we’re honest, we treat our audience as adults, and we don’t fear the fact that sometimes we piss people off. We’re ok with that. The fact is, most businesses are so terrified of upsetting a single customer or onlooker, that they forget that the only real victim of honesty is dishonesty. And we’ve always said that dishonesty in marketing is not actually a good thing. And our honesty has caused our fans to share, share, share!

The Longmont Compass has completely changed the media landscape in Longmont. And the only marketing we’ve done has been on the one site where most people spend most time. We’ve gone from zero to 69th in the world just by being good at creating contagious content people want to read.

We can do that for you too, if you ask nicely.

(The contagious content, that is: breaking the top 100 might be tougher…)


Contagious Content - Likealyzyer results for DogCat Marketing

Let’s Get Real: Social Media Marketing For Beginners

We won’t waste our time trying to convince you that social media marketing is important for a business. If you don’t believe it, we can recommend dozens – maybe hundreds – of articles, studies, and think-pieces that all reach the same conclusion: by and large, businesses need to use social media for marketing and advertising.

If you’re investing in advertising your business, but have been neglecting the major social media outlets (Facebook, Twitter, Instagram, and Pinterest), you should consider spending time and dollars developing a presence there. It’s easy to start, and if you don’t want to pay for a fancy advertising copywriter, you can do it on the cheap by managing it yourself. (Qwerty, the pooch at the top of this article is doing that, but he has no marketing message. Or opposable thumbs. Silly Qwerty… )

Even if you don’t know anything about social media marketing strategy or how to create the kind of contagious content that we’re so good at here at DogCat Marketing, there are really only a couple of things you need to start: a computer, social media accounts, and one simple rule. (Ok, you’ll need to know how to post to different social media platforms, too. If you don’t know how, find the nearest millenial, and give them dubstep music or superhero movies in exchange for some guidance).

The one rule to rule them all: keep it rule— ah, realKeep it real. 

It’s the coolest of salutations from the 90’s (followed closely by “Catch you on the flipside!”), and it’s what we’ll tell any business owner – client or not – to do when they start using social media marketing for their business. When it comes to these social platforms, the best voice that a company – especially small businesses – can have is an authentic and familiar one. It’s the voice of the business owner, the employees, and the business. It’s simple; It’s obvious; It’s easy; It works.

It boils down to what social media sites are used for; it’s not called social media for nothing. As of last January, 74% of U.S. adults use one or more social media sites, with an overwhelming majority (71%) using at least Facebook. It’s this popularity that makes it such an ideal place to advertise – it’s where the people are, and it’s become a major part of socialization in general. Social media offer businesses the ability to advertise and share content with their fans and potential customers in line with updates from those fans’ friends and family. Done correctly, the lines between friends and family and businesses on social media will blur.

It’s this that makes authenticity paramount to social media marketing success. Use your own personality to inform your social marketing. Instead of getting on Facebook and affecting a marketing voice, use the platform to create relationships and connections with fans. People don’t like to know that they’re being sold to; it feels cheap, and they run into enough ads from Coca Cola and Microsoft online, anyway.

Create content they’ll enjoy. Did you get a new product in that you’re excited about? Post a photo to Facebook and tell everyone why you’re excited. Did you see a double rainbow from the front door? Put it on Instagram. Hear a great joke about your business? Tweet it. Let your fans know that you’re a real person with a sense of humor, likes and dislikes, and show them that you know your business.

And whenever you’re posting, just remember the most important rule of social media marketing: keep it real.

If you don’t, somebody else will…


Can’t quite find your voice? Give us a call at (720) 588-2007. We can sit down with you to talk about your current social media efforts and figure out where you need to go from here. If you want to pass the social media responsibility onto someone else, we can manage your profiles for you… And we won’t let Qwerty anywhere near the keyboard.

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