#69 In The World: Contagious Content Marketing
We recently ranked in the Top 100 Community Pages in the world on Facebook – less than seven months after launching The Longmont Compass.
We did it in a small community, with relatively few fans, and with a budget of approximately $11 a day.
And we did it all with one singular focus on creating contagious content that truly engaged our community – without a single repost, or ha-ha lifted from someone else’s page, or shocking Upworthy piece of clickbait. Well, with ONE shocking Upworthy piece of clickbait, but that was just an experiment.
Contagious content creates value.
In a marketplace lacking in trust, we’re honest, we treat our audience as adults, and we don’t fear the fact that sometimes we piss people off. We’re ok with that. The fact is, most businesses are so terrified of upsetting a single customer or onlooker, that they forget that the only real victim of honesty is dishonesty. And we’ve always said that dishonesty in marketing is not actually a good thing. And our honesty has caused our fans to share, share, share!
The Longmont Compass has completely changed the media landscape in Longmont. And the only marketing we’ve done has been on the one site where most people spend most time. We’ve gone from zero to 69th in the world just by being good at creating contagious content people want to read.
We can do that for you too, if you ask nicely.
(The contagious content, that is: breaking the top 100 might be tougher…)