In a world with millions – perhaps billions – of websites, small business shouldn’t have to worry about website security, right? It should only be big companies like Walmart and Microsoft that need to worry about hacks. After all, they’re the ones with all that sensitive information to steal… why would anyone bother with a local…
Building a website painlessly isn’t easy. Chances are you don’t want to pay $25,000 or more for your web design – at least, as a small or medium business. But here’s the kicker – you may not really know how to actually get your needs met, without paying a fortune. You’re probably not a writer.…
The first question that many people ask when they contact us to discuss a new marketing project isn’t about copywriting: it’s “What will it look like?” But think of your marketing project as someone you meet online for a date. If they’re attractive you might have coffee with them a few times, maybe even drinks. But if their…
The Pareto Principle, or 80-20 Rule, is well-known to business owners, in practice if not in theory. Simply put, a management consultant named Joseph Juran noticed that an Italian, Vilfredo Pareto, appeared to have stumbled on a fundamental rule of economics in 1896 when he published a paper on the distribution of wealth – noting that in many…
DogCat Marketing? Why? The simple answer: we like dogs, we like cats, and we like marketing. The longer, conceptual answer has to do with the common assumption that dogs and cats don’t get along well together. But that’s a paradigm we seek to change. We take things that usually don’t work well together, and combine them to…
