We don’t just “do” social media, we live and breathe social media. We built the 69th most-engaged community page in the world on Facebook in eight months… and our contagious content is unsurpassed.
Recent DogCat Marketing Work
We’re a Longmont marketing and advertising agency that specializes in creating contagious content for social media and marketing projects.
We believe that original, intelligent, thought-provoking marketing work provokes a reaction.
We capitalize on that reaction and turn it into customer engagement – and from there, into a sale or other positive outcome.
Also, we like dogs and cats. Go figure.
The DogCat Marketing Method
Contagious Content Marketing is not simply viral.
Relying on virality is the marketing equivalent of playing Russian Roulette with five loaded chambers. While the idea of one-to-many is noble and desirable, the truth is that millions of YouTube videos go unnoticed, and millions of Tweets go unheard – despite the best efforts of their creators.
When we think of virality – Grumpy Cats, Ice Bucket Challenges and so on – we only think of the winners. We can’t imagine the innumerable losers, because they never even enter our consciousness.
Virality relies on the unexpected.
Contagious Content Marketing carefully manages the expectation. It lives in the real world, where communication is primarily one-to-few.
Creating content that engages your audience on a personal level, so that they bring your brand to the attention of their social spheres, is a challenge few agencies ever live up to.
But at DogCat Marketing, that’s precisely what we do. We create customers from lean media spends, because they like the way we – and you – do business with them.
We Listen
(It surprises our clients)
You never know what a client might say. Sometimes it's really interesting.
- We actually listen to your goals, your challenges, your opportunities and your expectations
- We confirm or question your research assumptions
- We identify further audience opportunity and customer segmentation
- We create a pricing model that works for your unique business
- We view “marketing” as every interaction with a customer, so we design our program around positive touchpoints
We Build
From construction to conversion.
If it has pixels, dots, or letters, we're your creative team.
- We develop your messaging for the relevant audience(s) and narrow it for successful content marketing
- We create the copy platform, the tone, and talking points for your product or service
- We design the graphics and visual identity for maximum impact within pragmatic guidelines
- We construct a social media framework from which to begin disseminating the message
- We build a coherent marketing plan that has clear goals, yet which is nimble enough to adjust to rapidly-evolving information
We Execute
Superior engagement.
Our ongoing support creates ongoing business.
- We develop your messaging for the relevant audience(s) and narrow it for successful content marketing
- We create the copy platform, the tone, and talking points for your product or service
- We design the graphics and visual identity for maximum impact within pragmatic guidelines
- We construct a social media framework from which to begin disseminating the message
- We build a coherent marketing plan that has clear goals, yet which is nimble enough to adjust to rapidly-evolving information
We Measure
Then you don't mind paying us.
Our goal is to deliver significant and measurable ROI. It's why you'll hire us again.
- We analyze your ROI based on both time and money for the relevant social media outlets
- We track every visitor and sale through your website
- We use ad platforms and analytics that directly influence your decision-making
- We offer weekly snapshots of your campaign, and in-depth monthly analyses of the entire marketing program
- We’ll help you prove to investors or buyers that your business has the solid marketing foundation it needs